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電子商務中的 B2B、C2C、B2C、C2B ,是現在很多人必聊的流行語,所以一定要知道。
電子商務(英文:E-Commerce)大略分成 B2B、C2C、B2C、C2B 4種模式。C可以指customer 或consumer
B2B(Business to Business):企業之間的交易平台。知名的 B2B 電商平台包括中國阿里巴巴集團的 1688,台灣經貿網,Ebay Business Supply 平台。
C2C(Customer to Customer):以消費者間的互相交易為主,而電商平台則主要負責管理、匯流資訊,譬如yahoo拍賣,每消費者透過競價得到商品。強調消費者自行上網找喜歡的商品,平台幫助物流、電子支付等等。電商平台提供保障跟方便性。知名的 C2C 電商平台有 Ebay、淘寶等。
B2C(Business to Customer)Amazon、天貓都是經營 B2C 電子商務的網站。B2C 發展出了許多不同類型的服務,包括入口網站、訂閱型電子商務(Subscription Ecommerce)朝向個人化服務。而團購網站其實還是以 傾向於 B2C 業務為主。
C2B(Customer to Business)C2B 電商平台是以消費者為核心,營運模式是以消費者的定價為主,廠商生產消費者所需要的商品
B2B2C & O2O
B2B2C(電商平台串聯上游廠商 ,將商品賣給消費者)、O2O(Online to Offline,線上消費帶動線下活動)等等。延伸閱讀:B to B 與B to C市場的差異(一)
surefire adj. [informal] 英文解釋:certain or likely, especially to succeed
blooper n. 英文解釋:a funny mistake made by an actor during the making of a film or television programme and usually removed before the film or programme is shown
C/P值 :原文: capability/price,指的是性能與價格的比值。簡稱性價比
BUSINESS ENGLISH VOCABULARY
A.T.M. = |
Automated Teller Machine 自動提款機 |
Banknote |
紙鈔 |
cash dispenser |
= cash machine |
currency |
貨幣 |
legal tender |
法定貨幣 |
petty cash |
小額現金 |
refund |
退款 ; reimburse(補償賠償) |
withdraw |
提款 v. |
除了大家聽到的advertising agency& campaign 再補充幾個單字
AIDA |
Attention, Interest, Desire, Action |
billboard |
告示牌/公告 Signboard for advertising |
broadsheet |
大幅報紙 Newspaper printed in a large format. |
classified ads |
分類廣告 . |
commercial |
電視或廣播廣告 |
coupon |
優惠卷 折價卷 . |
double-page spread |
報章跨兩頁的廣告 |
eye-catcher |
吸睛的事物 |
features |
商品特性 |
公司職缺中英文對照表
COO(chief operating officer)營運長
CIO(chief information officer)資訊長
CMO(chief marketing officer)行銷長
slave driver: 公司內部的嚴厲主管
run a tight ship: 管得很嚴的上司
brain drain人才外流
dead in the water停滯不前、一灘死水
heavy hitters重要而有影響力的人
deep bench人才濟濟
front end: 前端作業back end: 後勤支援
go-getters: 積極主動的人
greenfield生手、新興企業
買賣股票常用中英文術語對照表 |
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Ex-Dividend(XD)(Without Dividend) Date除息日 Expiration Date到期日 Ex-Right(XRT) 除權 Face value面值 Floor交易大廳 Floor Order Tickets場內委託單 Free-Riding自由放縱投機行為 Frozen Account凍結帳戶 Fundamental Analysis基本面分析 |
Futures期貨 Gap跳空 In the Tank跳水 Head and Shoulders頭肩形 Highballing高價交易 Holder of Record登記持股人 Holding the Market託盤 Horizontal Price Movement橫盤 Hot Issue搶手證券 Inactive Market不活躍市場 |
Index指數 Insider內幕人 Institution機構投資者 Issued-and-Outstanding Stocks已發行流通股 Issuer發行人 Joint Account聯合帳戶 Last Trading Day最後交易日 Liquidation清倉 Offer要價 Offering (Asked) Price賣方要價 Offering Date發行日 |
Listed Stock上市股票 Long Market value所持證券市場價值 Long Position多頭頭寸 Manipulation*縱 Marketability市場流動性 Liquidity流動性 Negotiability流通性 Market Price市場價格 Market value市場價值 Matched Orders對敲指令 Merger合併 New Issue新發行 |
Off-Floor Order場外委託 On-Floor Order場內委託 On the Tape行情顯示 Reading the Tape看盤 (Ticker) Tape行情顯示系統 Advance-Decline Theory 漲跌理論 |
Arbitrage套利 Arbitrageur套利者 As Agent做代理 Ask-Bid System競價系統 At-the-Close Order收盤指令 At-the-Market按市價 |
At-the-Opening(Opening Only)Order開盤指令 Back Up逆向變化 Bar Chart條線圖 Base Market value基準市場價值 Bearish行情看跌
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Bear Market熊市 Bear Raiders大量拋空者 Bid-and-Asked Quotation(or Quote)買方報價和賣方報價(報價)
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Blowout暢銷 Blue-Chip Stocks藍籌股 Breakout突破 Bullish行情看漲 Bull Market牛市 Cancellation取消 Capitalization資本 Certificate證券證書 |
Buying Power購買力 Climax(Buying/Selling)放量(買/賣) Close收盤價 Closing Transaction平倉交易 Commission傭金 Congestion Area震盪區 Cornering the Market*縱市場
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Corporation股份公司 Cum Rights含權 Cyclical Stock週期性股票 Date of Record 登記日 Day Order當日委託指令 Day Trading日交易 Dealer交易商
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Descending Tops下降頂點趨勢 Dip回調股 Distribution Area整理區 Diversification分散投資 Dividends紅利 Don”t Fight the Tape順行情交易 Double Bottom雙底 Double Top雙頂
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Dumping拋售 Effective Date生效日期 Ex-Distribution(X DisOpening 開盤價 Opening Only Order開盤委託指令 Opening Transaction建倉交易
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Oversold超賣 Overvalued估值過高 P(rice)/E(arnings) Ratio市盈率 Paper Loss/Profit帳面損益 Pennant尖旗形 Picture行情 Place發售
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Portfolio證券組合 Position頭寸 Price Range價格範圍 Primary Distribution(Offering)初次發售 Primary Market次級市場 Primary Movement大趨勢 Principals(Stockholders)股東 Principal value本金值 Profit Taking獲利回吐
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Public Offering(Distribution)公開發售 Purchasing(Buying) Power購買力 Rally反彈 Record Date登記日 Reorganization資產重組 Resistance阻擋區 Resistance level阻擋線 Reversal反轉 Rigged Market受*縱的市場 Rising Bottom上升谷底趨勢 |
Rounding Bottom(Saucer)圓底 Rounding Top圓頂 Screen(Stocks)選股 Secondary Distribution(Offering)二次發售 Secondary Market二級市場 Securities Analysis證券分析 Security證券 Seek a Market尋求入市機會 |
Selling Off(Sell-Off)止損拋售 Share股份 Short Position空頭頭寸 Soft Market疲軟市場 Speculation投機 Split Down並股 Spread價差
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Stag攫利者 Stagflation滯脹 Stagnation蕭條 Stockholder(Shareholder)持股人 Stocks股票 Substitution(Swap)替代(互換) Support支撐區 Support Level支撐線
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Subscription Ratio認購比率 Sweetener甜頭 Takeover接管 Technical Analysis技術分析 Technical Sign技術訊號 Tight Market旺市 弱市Weak Market
Tip提供消息
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Total Cost總成本 Total Volume總成交量 Trade Date交易日 交易大廳Trading Floor 交易授權 Trading Authorization |
趨勢線Trend line 估價過低Undervalued 未發行股票Unissued Stock 上升趨勢Uptrend 交易量Volume 楔形Wedge W底W Formation 除息 Without Dividend
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職場英文國貿外貿術語 縮寫表格統整 (實用指數: 五顆星) |
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B/L (bill of lading)提單 C/D (customs declaration)報關單 D/P(document against payment)付款交單 D/A (document against acceptance)承兌交單 |
DOC (document)文件、單據 |
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CTN/CTNS(carton/cartons)紙箱 |
C.O (certificate of origin)一般原產地證明 |
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C&F(cost&freight)成本加運費價 CIF(cost,insurance&freight)成本、保險加運費價 |
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EA(each) 每個,各DL/DLS(dollar/dollars)美元 DOZ/DZ(dozen)一打 |
PCE/PCS(piece/pieces)只、個、支等 |
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EXP (export)出口 IMP(import)進口 |
PKG(package)一包,一捆,一紮,一件 |
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WT(weight)重量 |
w/o(without)沒有W (with)具有 |
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MAX (maximum)最大的、最大限度的 |
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G.W.(gross weight)毛重 N.W.(net weight)淨重 |
G.S.P.(generalized system of preferences)普惠制 |
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PR或PRC(price) 價格 FOB(free on board)離岸價 PUR (purchase)購買、購貨 |
M/V(merchant vessel)商船 S.S(steamship)船運 P/L (packing list)裝箱單、明細表 S/M (shipping marks)裝船標記 STL.(style)式樣、款式、類型 |
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FAC(facsimile)傳真 T或LTX或TX(telex)電傳 EMS (express mail special)特快傳遞 |
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INV (invoice)發票 INT(international)國際 |
REF (reference)參考、查價 |
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MT或M/T(metric ton)公噸 |
RMB(renminbi)人民幣 |
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S/C(sales contract)銷售確認書 |
L/C (letter of credit)信用證 |
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商務英語筆記: 主題: 外包 |
Theme: Advantages and Disadvantages of Outsourcing Production |
l weigh the pros and cons :衡量利弊evaluate the potential advantages and disadvantages |
l The U.S. Bureau of Labor Statistics (BLS) defines outsourcing as “the movement of work that was formerly conducted in-house, by employees paid directly by a company, to a different company.” |
If outsourcing production is located in other countries, then outsourcing itself becomes off-shoring. Offshoring: 離岸 |
Significant advantages: l cheap overseas labor l lower tariffs l local market access: added incentives |
C&I(Cost & Insurance): 公式:FOB+I=C&I 賣方除負責將貨物裝至裝貨港大船上並負責投保海上保險及負擔保費。 |
CIF&C(Cost, Insurance, Freight & Commission) 佣金:指出口商給代理商的佣金報酬。 |
CIF&E(Cost, Insurance, Freight & Exchange匯費)買方所報CIF價包含匯兌費用 賣方向銀行辦理押匯或兌付票款的費用。 |
CIF&I(Cost, Insurance, Freight & Interest)CIF 價包含付利息費用 賣方在交貨後至收回貨款前此期間的利息。 |
CIF Cleared 通關交貨價 : 屬出口地價 賣方負擔海上運費、保險費,並負擔進口國通關的稅捐費用。 |
CIF Duty Paid 保運費及關稅在內 |
CIF Landed 保運費卸地價 賣方負擔海上運費及保險費,及進口港的卸貨費用,包括駁船費及碼頭費。 |
Payment Terms
PIA – Payment in advance CIA – Cash in advance |
Net 7 – Payment seven days after invoice date |
CWO – Cash with order |
21 MFI – 21st of the month following invoice date |
EOM – End of month |
1% 10 Net 30 – 1% discount if payment received within ten days otherwise payment 30 days after invoice date |
COD – Cash on delivery 貨到付款 CND – Cash next delivery CBS – Cash before shipment |
•1MD – Monthly credit payment of a full month’s supply •2MD – Monthly credit payment of a full month’s supply plus an extra calendar month |
Letter of credit – 信用證A documentary credit confirmed by a bank, commonly used for export |
Bill of exchange –匯票 Stage payment – 階段付款 |
Accumulation discounts – Discounts for large purchases Disability discount – Offer to customers with a disability |
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forward trading期貨交易 |
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Sliding scale浮動費率制– It is calculated on a person’s ability to pay. This is common with non-profit organizations. |
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Partial payment discount – Whenever a seller needs cash flow |
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Forward dating – Moving the invoice date forward so that the payment is made after receipt of goods |
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Prompt payment discount – The wholesaler or manufacturer gives a discount to the retailer at the list price 定價/catalogue price. ( quoted price 報價) |
Payment Terms Examples
PIA – Payment in advance |
Net 7 – Payment seven days after invoice date |
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21 MFI – 21st of the month following invoice date |
EOM – End of month |
1% 10 Net 30 – 1% discount if payment received within ten days otherwise payment 30 days after invoice date |
COD – Cash on delivery |
Cash account – Account conducted on a cash basis, no credit |
Letter of credit – A documentary credit confirmed by a bank, often used for export |
Bill of exchange – A promise to pay at a later date, usually supported by a bank |
•CND – Cash next delivery •CBS – Cash before shipment •CIA – Cash in advance •CWO – Cash with order |
•1MD – Monthly credit payment of a full month’s supply •2MD – Monthly credit payment of a full month’s supply plus an extra calendar month
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•Contra – Payment from the customer offset against the value of supplies purchased from the customer •Stage payment – Payment of agreed amounts at stage Discount Payment Terms •Accumulation discounts – Discounts for large purchases •Coupons – These have certain terms, such as a certain quantity has to be purchased or if the customer is past a certain age •Disability discount – Offer to customers with a disability •Discount card – Issuing cards that give certain customers or any customer a discount •Educational or student discount – Usually given to students, but may go to educators •Employee discount – Offered to employees •Forward dating – Moving the invoice date forward so that the payment is made after receipt of goods •Military discount – Offered to members of the military and family members •Partial payment discount – When a seller needs cash flow, he may offer a partial discount •Preferred payment method discount – Some retailers give customers a lower price if they pay with cash. This saves the fee the retailer pays on credit cards. •Prompt payment discount – The wholesaler or manufacturer gives a discount to the retailer at the list price or catalogue price. This sometimes applies to promotions. •Rebates – A refund mailed to the purchaser after a purchase •Sliding scale – This discount is calculated on a person’s ability to pay. This is common with non-profit organizations. •Seasonal discount – Usually this is given during a slack period when sales are down. •Toddler discount, child discount, or kid discount – This covers free or discounted prices for children under a certain age. There is usually a requirement that an adult pay full price. •Trade discount – Payments for functions such as shelf stocking, warehousing or shipping •Trade-in credit – A discount for something that is returned
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公司職稱中英對照表
Chairman總裁 Vice Chairman副總裁 |
President董事長 (社長) Vice President副董事長 |
Director of Board董事 |
Supervisor 監事 (主任)
Managing Supervisor常務監事 執行董事 / 常務董事 Executive Director ED
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General Manager總經理(G.M. ) Assistant Manager副理 部門經理Section Manager
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Chief Executive Officer執行長(CEO) |
Market Development Manager 市場開發部經理 |
Factory Chief廠長Factory Sub-Chief副廠長 |
Assistant Vice President協理(A.V.P.) |
Office Clerk 職員
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Senior Secretary 高階秘書
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Team Leader組長 |
Assistant助理 Special Assistant特別助理 |
Typist 打字員
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Consultant顧問 Management Consultant 管理顧問 |
F.X. (Foreign Exchange)Clerk 外匯部職員 General Auditor 審計長 Accounting Clerk記帳員 |
General Affairs總務 |
Procurement採購 |
Bond Analyst 證券分析員 |
Trust Banking Executive 銀行高級職員 |
Customer Service客服 |
Marketing行銷Product Marketing產品行銷Programming規劃 |
Advertising Staff 廣告工作人員 |
Market Analyst 市場分析員 |
Marketing Executive 銷售主管 |
Package Designer 包裝設計師 Project Staff 項目策劃人員 |
Production Engineer 産品工程師 |
Systems Operator 系統操作員
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Quality Assurance品保(QA) Quality Control品管(QC) |
Operator作業員 |
Management Information System資訊管理系統(MIS) |
Computer Processing Operator 計算機處理操作員 |
Sales Assistant 銷售助理 |
Telecommunication Executive電訊(電信)員 |
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儲備幹部 Management Associate MA / Management Trainee MT 廠長 Factory Manager / Plant Manager / Factory Director
主任 / 組長 Supervisor / Director / Chief
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公務員職稱
President總統vice president副總統 |
Tourist Guide 導遊 |
Security Officer 安全人員 Securities Custody Clerk 保安人員 |
Real Estate Staff 房地産職員 |
Postal Clerk 郵政人員 |
Editor-in-Chief: 總編 |
相機鏡頭 中英術語
分辨率 image resolution/ resolution ratio |
焦點 focal point |
解析度 resolution |
畸變率aberration rate |
景深depth-of-field : DOF |
色差 chromatic aberration |
陰影效果shadow effect |
有效FNO |
倍率multiplying power |
數值孔徑numerical aperture= NA |
曲折率tortuosity ratio |
Xenon Lamp氙灯 |
光纖 fiber |
受光角acceptance angle |
光束 light beam |
LED: Light Emitting Diode |
Luminous quantity 發光量 |
color temperature |
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光度luminosity |
國貿經濟術語
通貨膨脹率(Inflation Rate):是貨幣超發部分與實際需要的貨幣量之比
反映通貨膨脹、貨幣貶值的程度。
指一般價格總水平在一定時期(通常是一年)內的上漲率。
全面地反映了商品流通對貨幣的需要量
消費者價格指數(CPI)是最能充分、全面反映通貨膨脹率的價格指數,來反映通貨膨脹的程度。
生產者價格指數(Producer Price Index): PPI
消費者價格指數(Consumer Price Index): CPI
零售物價指數(Retail Price Index): RPI
Tag: theme, advertising, payment, everyday expenses, bank account, money, Finance services, companies, posters, prospective customers,publication