陌陌：2017年第一季度財報【完整翻譯版】

在我翻譯完之後，陌陌官網發了中文版的 按慣例不是第二天才發的嗎？

北京時間2017年5月23日晚間消息，移動社交網路平台陌陌$陌陌(MOMO)$ （Nasdaq:MOMO）公布了2017年第一季度未經審計的財務業績。

業績摘要

凈營收達到2.652億美元，同比增長421%。

歸屬於陌陌$陌陌(MOMO)$ 的凈利潤為8210萬美元，上一年同期為710萬美元。不按照美國通用會計準則計量，歸屬於陌陌的凈利潤為9070萬美元，相比上一年同期的1180萬美元增長615%。

每股美國存托股(ADS)攤薄凈利潤為0.40美元，上一年同期為0.03美元。不按照美國通用會計準則計量，每股美國存托股(ADS)攤薄凈利潤為0.44美元，上一年同期為0.06美元。

截至2016年12月31日，陌陌月度活躍用戶數為8520萬人，上一年同期陌陌月度活躍用戶數為7230萬人。

高管評論

「第一季度是2017年的良好開局，在我們所有的戰略重點都取得了顯著的成就。」 陌陌董事長兼首席執行官唐岩表示，「展望未來，我們將繼續推進我們的戰略，推動視頻轉型，引入更多娛樂內容，開展娛樂活動，相信這將有助於進一步降低開放社會活動的障礙，提高開放社會活動的效率，從而使我們能夠吸引更廣泛的用戶群體。我們有信心繼續向前推進我們的發展戰略，在征旅中把它們一個接一個地拿下。」

業績詳情

凈營收

Total net revenues were $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in the first quarter of 2016.

2017年第一季度凈營收為2.652億美元，與上一年同期的5090萬美元相比增長421%。

Live video service, which was launched in the third quarter of 2015, continued its momentum and generated revenues of $212.6 million in the first quarter of 2017. The rapid growth in live video revenues was mainly because of the increase in paying users of live video service. Paying users of live video service for the first quarter of 2017 reached 4.1 million.

直播服務在2015年第三季度上線，繼續其強勁增長勢頭。在2017年第一季度產生營收2.126億美元。直播服務營收增長迅猛，主要原因在於直播服務付費用戶的增長，2016年第四季度直播服務的付費用戶達到410萬。

Value-added service revenues mainly include membership subscription revenues and virtual gift revenues, the latter of which we launched in the fourth quarter of 2016 to enrich communication experience among users. The total value-added service revenues were $22.9 million in the first quarter of 2017, an increase of 54% from $14.9 million during the same period of 2016. The year over year increase was primarily driven by: (a) the increase of virtual gift service revenues; and (b) the increase of membership subscription revenues as a result of the increase in average revenues per paying user, as more members bought our premium VIP package, and the increase in the total number of members. Momo members were 3.6 million and 3.2 million as of March 31, 2017 and 2016, respectively.

陌陌增值業務包括會員訂閱營收以及2016年四季度上線的虛擬禮物服務，虛擬禮物服務可以幫助用戶提升社交效率。2017年第一季度陌陌增值業務收入達到2290萬美元，同比上一年的1490萬美元增長54%。陌陌增值業務營收的同比增長，主要由於付費會員數量的增加，VIP會員套餐訂閱量的增加，以及新上線的虛擬禮物服務。截至2017年3月31日，陌陌會員人數為360萬，上一年同期為320萬。

Mobile marketing revenues were $17.9 million in the first quarter of 2017, an increase of 45% from $12.4 million during the same period of 2016. The significant growth in mobile marketing business was driven by an increase in effective cost per mille (eCPM) of our in-feed advertising service as well as better sell-through of our existing advertisement inventories.

2017年第一季度移動營銷營收為1790萬美元，比上一年同期的1240萬美元相比增長45%。移動營銷營收的顯著增長，是由於新客戶的增加和廣告銷售代理訂單的增加，以及信息流廣告服務的eCPM（有效千人展示費用）增長所致。

Mobile games revenues were $11.6 million in the first quarter of 2017, an increase of 56% from $7.4 million during the first quarter of 2016. The increase in game revenues was mainly due to the contribution of a self-developed game, for which we recognized revenue on a gross basis.

2016年第四季度移動遊戲營收為1160萬美元，同比上一年同期的74萬美元增長56%。移動遊戲營收的增長主要得益於自研遊戲的貢獻。

成本和支出

Cost and expenses were $175.1 million in the first quarter of 2017, an increase of 279% from $46.1 million in the first quarter of 2016. The increase was primarily attributable to: (a) an increase in revenue sharing with the broadcasters related to our live video service and virtual gift recipients; (b) increase in marketing and promotional expenses to enhance our brand awareness, attract users and promote the live video service; (c) an increase in personnel related costs including share-based compensation expenses as a result of the Company's rapidly expanding talent pool; (d) an increase in fees to payment channels resulting from a higher volume of cash collection through such channels; and (e) increased infrastructure related spending, such as bandwidth costs and server depreciation costs, driven by more functions introduced on Momo's platform.

2017年第一季度的成本和支出為1.751億美元，比上一年同期的4610萬美元增長279%。成本和支出的增長，主要是由於：

1、與提供直播服務的主播分成增加；

2、市場營銷和推廣費用的增加，用以擴大服務覆蓋、吸引直播服務及其他服務的用戶；

3、由於在線支付總額增加導致第三方支付渠道分成費用增加；

4、股權獎勵支出等人員相關成本增長，這是公司迅速擴大人才儲備所帶來的結果；

5、基礎設施相關支出增長，比如寬頻成本、伺服器折舊，這些成本的增長源於陌陌平台推出了更多功能。

Non-GAAP cost and expenses (note 1) were $165.6 million in the first quarter of 2017, an increase of 309% from $40.5 million during the same period last year.

2017年第一季度，不按照美國通用會計準則計量，成本和支出為1.656億美元，比上一年同期的4050萬美元增長309%。

運營利潤

Income from operations was $91.0 million in the first quarter of 2017, compared to $4.9 million during the same period last year.

Non-GAAP income from operations (note 1) was $100.6 million in first quarter of 2017, compared to $10.6 million during the same period last year.

2017年第一季度運營利潤為9100萬美元，上一年同期為490萬美元。

不按照美國通用會計準則計量，運營利潤為1億60萬美元，上一年同期為1060萬美元。

所得稅費用

Income tax expenses were $15.8 million in the first quarter of 2017, increased from $0.6 million in the first quarter of 2016. The increase was mainly because the tax holiday of one of our major profit generating entities changed from 100% exemption to 50% exemption of income tax.

2017年第一季度所得稅費用為1580萬美元，比去年第一季度增長了60萬美元 。主要是因為我們的主要利潤主體之一的稅收減免，從100％免稅轉為所得稅的50％。

凈利潤

Net income attributable to Momo Inc. was $81.2 million in the first quarter of 2017, compared to $7.1 million during the same period last year.

Non-GAAP net income (note 1) attributable to Momo Inc. was $90.7 million in the first quarter of 2017, compared to $12.7 million during the same period last year.

2017年第一季度歸屬於陌陌的凈利潤為8120萬美元，上一年同期為710萬美元。

不按照美國通用會計準則計量，歸屬於陌陌的凈利潤為9070萬美元，上一年同期為1270萬美元。

每股美國存托股(ADS)凈利潤

Diluted net income per ADS was $0.40 in the first quarter of 2017, compared to $0.03 in the first quarter of 2016.

Non-GAAP diluted net income per ADS (note 1) was $0.44 in the first quarter of 2017, compared to $0.06 in the first quarter of 2016.

2017年第一季度每股美國存托股(ADS)攤薄凈利潤為0.40美元，上一年同期為0.03美元。

不按照美國通用會計準則計量，每股美國存托股(ADS)攤薄凈利潤為0.44美元，上一年同期為0.06美元。

現金和現金流

As of March 31, 2017, Momo's cash, cash equivalents and term deposits totaled $739.9 million, compared to $651.3 million as of December 31, 2016. Net cash provided by operating activities in the first quarter of 2017 was $95.4 million, compared to $5.6 million for the same quarter of 2016.

截至2017年3月31日，陌陌持有的現金、現金等價物和定期存款為7.399億美元，截至2016年12月31日為6.513億美元。2017年第一季度經營活動帶來的凈現金為9540萬美元，上一年同期為560萬美元。

筆者註：

最近兩個「一張圖看財報亮點」是我這今天邊學邊做的收到很多朋友的支持與寶貴意見

以後我會改善環比數據方面的圖表展現方式，感謝@Mr-Mufeq 如果大家有其他建議歡迎聯繫我。 持續試下做這些財報的整理圖表。

今天急著發布最新的財報消息，真像等著搶秒殺一樣 但是看到大家的支持之後，一切都是值得的，謝謝大家，我會繼續努力的