Zi 字媒體

去年夏季 宜家 IKEA 的海報告訴大家，他們的傢具產品價格是那麼的親民。今年又推出了海報的「續集」，同樣的東西，今年更便宜了。這種價格表現的方式，讓你不用按計算器也能感受到打折的力度。Agency: Memac Ogilvy JeddahChief Creative Director: Paul ShearerExecutive Creative Director: Ramzi MoutranRegional Creative Director: Juliana Paracencio Regional Creative Director: Luiz Vicente SimoesArt Director: Juliana ParacencioCopywriter: Luiz Vicente SimoesIllustrator: Bruno Rodrigo de MirandaAccount Director: Bernard Abou NaderDesigner: Monica YuriGroup Account Director: Bernard Abou Nader-END-