3招教你鑒別什麼樣的創業公司值得加入！

如果你偏愛穩定、有聲望、按部就班的工作環境，喜歡按流程走，不在意接受上級指令，那麼該選大公司。如果你較為成熟、自信、獨立，注重解決問題，不怕面對新挑戰，想承擔更多、更艱巨的挑戰，更快培養能力、達成成就，發揮更多影響，那麼該選小公司和創業公司。

關鍵在於選好正確的公司，尤其是創業公司。創業公司普遍來說都是未知數，它們正處於萌芽階段，風險很高。雖然創業公司有可能是絕佳的學習成長平台，但很多隻會浪費你的時間。它們沒有特別擅長的領域，沒什麼突出點或高質量之處。加入這些公司，你也得不到什麼好的工作經驗。

要想挑個優秀的小公司或創業公司，我建議注意以下三點：

1) 他們的客戶是誰？——我的公司有20餘名員工。許多候選人來面試我們公司時，對我們幾乎是零了解。不過我記得，一次碰到一個我很想要過來的候選人，我問他願不願意讓我具體講講我們的業務。

他說，「是的，我是希望能了解公司業務，但現在不需要了。我看過和你們有合作的客戶，都是一流公司。所以雖然我不太了解你們的業務內容和業務方式，但從你們的客戶名單來看，無論是什麼業務，一定都做得很好。」

這番話很有道理。任何能和一流客戶合作的公司一定有其過人之處，因為一流公司對質量的要求很高。只要和這些公司合作，無論你為他們提供什麼服務，一定得具備高質量，做到很出色。到這種公司，在這種工作環境下工作，你也能錘鍊好自己的業務能力。

2) 管理層都是什麼背景？——創業公司在組建管理層時，不像大公司那樣對資質有過高的要求，門檻很低。因此，小公司或創業公司創始人和管理團隊的資質和過往履歷相差甚大。有的人歷史成就很輝煌，有的人就一般般了。老實說，後者進入小公司或創業公司要容易得多，因為要求低了。

好公司都有著優秀的領導者。他們也更擅長於招募優秀人才，一般般的公司就做不到這種程度。所以你要了解管理層人員是否曾在有聲望的公司里工作過？在之前公司他們擔任的是什麼職務，有哪些成就？當然，越專業，成就越大，越好。

最近，另一位候選人告訴我，她為什麼喜歡我們推薦的一家創辦時間較短的數字營銷公司。她說印象最深的是她和兩個聯合創始人的談話，兩個人都提到自己在知名國際大公司的工作經歷。在談話中，她學到很多有關數字營銷和這一行業的知識。

她能近距離與非常資深、有聲望的人一同工作，而不是在大公司的客戶經理手下工作，這一點讓她十分激動，因為這正是她想要的。她想，「光在面試我就能學到這麼多，如果能每天與他們交流，那能有多大收穫啊！」

3) 公司員工給你留下了什麼印象？——進公司採訪時，你碰到的公司員工是否看上去鬥志滿滿，工作滿滿？是否充滿活力，認真努力？是否專業？還是說士氣低沉，萎靡不振，看上去無聊、疲憊？總而言之，你碰到的這些員工是否享受這個工作環境？

今年早些時候，我在面試時問一個候選人，喜歡我們公司哪點。她告訴我，「我在這兒碰到的每個人都活力滿滿，充滿正能量。這是最吸引我的地方。我能感覺到他們很有鬥志，喜歡在這兒工作。大家在辦公室里忙忙碌碌，每個人看上去都專心致志，努力工作。這和其他我面試過的公司不一樣，那些人只是坐在小隔間里，幾乎一聲不發。」

大公司更為透明，現有信息更多。因為它們規模大，做出了一定業績，年限更長，因此搜索它們的信息要容易得多。

但在和小公司或創業公司面試時，你很難判斷這個公司只是在勉強存活，還是有潛力、有能力進一步成長。你想加入的當然是后一種公司。在其他因素難以保障的前提下，這三點能幫你判斷這個平台、這份工作到底值不值得你花時間，花精力，而不是一切打水漂。

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3 Things That Reveal If A Small Company or Start-Up Is Worth Joining

Big companies are better if you prefer a more stable, proven, predictable work environment and situation. Also, if you』re more process-driven and comfortable just being told what to do. Small companies and start-ups are better if you』re someone who』s more mature, confident, independent, solutions-oriented, and not afraid to face new challenges. Also, if you want to handle more and bigger responsibilities, build your capabilities and achievements faster, and have a bigger impact.

The trick is choosing the right ones to join, especially when it comes to start-ups. By definition, start-ups are unproven, less developed, and higher risk. While they can be great learning and development platforms,many can waste your time. They don』t do anything particularly well. Nothing about their platform is impressive or of high quality. So if you join these companies, your work experience won』t be either.

To help you choose a good small company or start-up to join, I always tell people to notice these three basic things.

1) Who are their clients? –I run a company of 20+ people. Many candidates who interview with us have never heard of us before. But I remember what one candidate that I wanted to attract to our company said when I asked him if he』d like for me to describe our business in greater detail to him.

He said, 「Yes, I』d like to know more, but that』s not necessary right now. I』ve seen the list of clients that you work for. They』re all top tier companies. So although I don』t know much about your business or how you do it, based on the clients you attract and service, whatever you do, you must do it very well.」

That』s exactly right. Any company that works with top-tier clients must be able to do what they do very well. Top tier companies have high standards for quality and excellence. So if you』re a company that does business with these companies, whatever you deliver to them must also be of high quality and excellence as well. And that』s a job environment and situation that you want to join to will help you become excellent at what you do too.

2) What』s the background of the management team? –Unlike being a manager in a larger, established company, there are no qualifications for starting a new company. And there are no barriers to joining one. As a result, the quality and track record of the founders and management team in a small company or start-up can vary widely. While some come from successful situations, many don』t. They have unimpressive backgrounds. Frankly, it』s easier for them to join a small
or new company, where the standards are lower.

Good companies are run by strong leaders. They』re also better able to attract good people. Not so good companies aren』t. So you want to find out, have those in the management team worked in reputable companies before? What level of responsibility and success did they achieve in their previous company(s)? Of course, the more professional and impressive, the better.

Recently,another candidate shared with me what she liked about a relatively new, digital marketing agency that we introduced to him. She said that what made the biggest impression on her was her talks with the two co-founders, who both shared their backgrounds in major global agencies with her. She learned a lot during their talks with her about digital marketing and the industry.

She was excited that, rather than report to an account manager in a bigger company, she』d be working side-by-side with very senior and established people, which is exactly what she wanted for her development. She thought, 「If I can learn so much from them just from the interview, imagine what I can learn if I have the chance to interact with them each day!」

3) What impression do you get from the people you meet and see? –When you go to the company to interview, do the people you meet appear motivated and engaged to you? Do they appear energized? Hardworking? Focused? Professional? Or do they seem unmotivated and lacking in energy to you? Do they look bored? Tired? Overall, do the people you see look like they enjoy the work environment and situation they』re in?

Earlier this year, I asked a candidate who was interviewing with us what she liked about our company. She told me, 「What catches my attention is the energy and positive attitude of everyone I meet here. I can feel they』re highly motivated and like working here. There』s a buzz of activity in the office, and everyone seems very focused and hardworking. That』s different from some of the other companies I』ve interviewed with, where people seem to just sit in their cubicles in near silence.」

Big companies are more transparent. More information exists about them. Because of their size, track record, and longer history, they』re easier to research and find out what you』re getting into.

However,when interviewing with a smaller company or start-up, it』s hard to tell if
they』re a business that is just managing to survive, or has the potential and ability to grow and become something better. Of course, you want to join a company that can offer you the latter. While nothing can give you any guarantees, these three things can help indicate that the platform and job situation you』re considering are worth your time
and effort, and won』t waste them.