對外經濟貿易大學和美國·西雅圖城市大學工商管理碩士(MBA)項目

·對外經濟貿易大學和美國·西雅圖城市大學

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合作舉辦的工商管理碩士(MBA)項目

招 生 簡 章

教育部批准書編號：MOE11US1A20101111N

一、·對外經濟貿易大學（University of International Business and Economics, China）和美國·西雅圖城市大學(City University of Seattle, USA)簡介

對外經濟貿易大學創建於1951年，是教育部直屬的全國重點大學，國家 「211工程」首批重點建設高校，擁有經、管、文、法四大學科門類，其國際經濟與貿易、法學（國際經濟法）、金融學、工商管理、外語（商務外語）等專業，優勢明顯、特色鮮明。學校現有博士后流動站2個，一級學科博士點4個，二級學科博士點30個，一級學科碩士點7個，二級學科碩士點54個，專業碩士授權點9個，大學部專業34個。學校現有教職員工1500人，各類註冊學生40,000餘人。早在1987年，對外經濟貿易大學的國際貿易專業和企業管理專業的碩士學位就被美國紐約州教育廳董事會承認為工商管理碩士（MBA）。

西雅圖城市大學（City University of Seattle）成立於1973年，是一所私立、非盈利性的教育機構。它位於美國華盛頓州西雅圖市，是美國教育委員會、美國成人和繼續教育聯合會、美國西北區高校聯合會等組織和機構的正式成員，也是美國西海岸最大的私立學校之一，全球註冊學生超過13,000名。

該校的工商管理（尤其是行業在職MBA培訓）專業和教育管理專業在美國西北部地區均享有很高聲譽。據近期美國大學商學院協會調查，西雅圖城市大學工商管理專業的學生人數在全美名列前茅，其海外合作項目也得到各國政府權威機構的高度認可。

1995年，西雅圖城市大學進入以來，就致力於先進的MBA教育，對的工商管理碩士教育事業的發展與提升，起到了積極的促進作用，並作為國外優質教育資源，成為首批得到教育部認可的美國大學之一。

二、·對外經濟貿易大學與美國·西雅圖城市大學聯合舉辦的MBA項目簡介

·對外經濟貿易大學 —— 美國·西雅圖城市大學聯合舉辦的MBA項目是國家教育部正式批准的中外合作辦學項目（教育部批准書編號：MOE11US1A20101111N）。 該MBA項目在已經合辦了17年，培養了1700余名任職於跨國公司、政府部門和企事業單位的中高端管理人才，其中包括300多名美國波音公司資助的民航系統的在職人員。2004年，該MBA項目曾被《經理人》雜誌評選為10大聯合MBA項目品牌。2013年該MBA項目通過了ACBSP認證。

本項目實行學分制，總計48個學分，包括15門面授課程以及一份個人商業計劃，每門課程面授時間為30小時。教學全部在境內完成，授課、教材、教學資料以及作業均以英語完成。

學制及學習方式

學制

15個月

學習方式

本課程項目採取周末半脫產形式，每個月後兩個周末在對外經濟貿易大學參加由中、美教授直接面授的課程、研討或講座，兩個周末中間的工作日，擔任當月課程的教授會在辦公室為同學指導和答疑。

入學時間

每年兩次

入學資格

大學大學部畢業，或大學專科畢業（5年以上工作經驗）。

入學考試

正式錄取需要通過英語水平考試，可以選擇申請Accuplacer考試，或提供國內大學英語六級、專業英語四級證書，或IELTS雅思、TOFEL托福考試成績。

學位證書

學員修完全部15門課程並且取得G.P.A. 3.0以上，同時完成個人商業計劃之後即可申請由美國·西雅圖城市大學頒發的工商管理碩士學位證書（MBA）。該學位可獲權威認證（留學服務中心）和國家承認。

（學位證書樣本）

學習費用

學習費用為人民幣159,600元，分兩次按學年繳納。

報名方法

報名學員可以從網上下載或面索報名表，也可以電話報名或者現場報名。

地址：北京市朝陽區惠新東街10號 對外經濟貿易大學 高遠樓

郵編：100029

三、·對外經濟貿易大學與美國·西雅圖城市大學聯合舉辦的MBA項目課程設置

該MBA項目將開設11門基礎課程和4門強化課程。修完所有課程后，學員本人還需要完成一份個人商業計劃。

（一）課程名稱

Essential of Business Management, Business Communication, (Law and) Economics, Project Management, Managing with Technology, Strategic Marketing, Evaluating Financial Information/Managerial Accounting, Strategic Financial Management, People and Systems in Organizations, Business Operation, Business Strategy, Global Leadership, Project Management and Change Agent, HR Management, Environment and Corporate Responsibility

（二）課程簡介

1、MBA 500 Essential of Business Management 商業管理基礎

Successful managers need to understand the fundamentals of business practices within a global context. This course will introduce students to the overall MBA program and the strategies required in preparing a comprehensive and viable business plan. Students will also practice business decision-making through the use of simulations, and practical, analytical and conceptual foundations in team-based learning. Learn how to find relevant data through the use of credible sources will be a main focus of this course, as well as how to effectively communication in writing.

成功的管理者需要了解全球環境下商務實踐的基礎。本門課程將從整體上向學生介紹MBA項目以及為完成一項全面可行的商業計劃所需要的策略。學生將以小組學習的形式，通過模擬、實踐、分析以及對基本概念的學習，實踐業務決策。本門課程的核心是學習如何通過可靠來源尋求相關數據，以及如何有效地進行書面溝通。

2、MBA 505 Business Communication 商業溝通

The knowledge, competence and mastery of human communication are essential for success in every business setting. This course introduces you to the power of writing and oral communication within the context of a multi-cultural and diverse business environment. You will learn the most effective methods for communicating information, data, research and ideas to both external and internal stakeholders using various media.

想要在商業環境中取得成功，關於人際溝通的知識、能力以及掌握都是至關重要的。本門課程將向學生介紹在多元文化以及多樣化的商業環境中，書面和口頭交流的作用。 學生將學會使用多種媒介與外部及內部利益相關者溝通信息、數據、研究和想法的最有效方式。

3、MBA 510 (Law and) Economics 經濟（與法）

In this course you will study the legal and economic context of business. You will examine the global business environment from many aspects – legal, social, cultural, technological, ethical and economic. The focus will not be on a specific business, but rather concerns of all business operating in a global marketplace.

在本門課程中，你將學習商業的法律與經濟背景。學生將從法律、社會、文化、技術、倫理和經濟等多個方面檢視全球商業環境。本門課程的重點在於全球市場中所有商業運營的關注點，而非具體的商業運作。

4、MBA 515 Project Management 項目管理

In this course you will study the phases and processes essential for successful project management. You will practice the critical tasks associated with managing a single project, and analyze the opportunities and constraints of managing several projects concurrently. You will evaluate a project portfolio, and make recommendations for projects to best accomplish corporate strategic objectives.

在本門課程中，你將學習成功的項目管理所必須的階段和流程。你將實踐與管理單一項目相關的關鍵任務，並且分析同時管理多個項目的機遇和制約因素。你還要評估商業投資組合以及為項目提出建議，從而最好地實現企業的戰略目標。

5、MBA 520 Managing with Technology 技術管理

Managers need to be familiar with the powerful communications and information systems available to them in order to strategically employ them in the organization. This course introduces you to the complexities of managing with technology within the context of a multi-cultural, diverse and global business environment. Specifically, the roles of information and information processing in support of the organization』s strategic process will be explored. Among the activities in this class, you will: evaluate key classes of systems used in modern business, including their potential impact on business processes; learn key steps in guiding the implementation of new systems, and explore how support systems enhance decision making.

管理者需要熟知他們可應用的強大的溝通和信息系統，從而在戰略上將其應用於自己的公司。本門課程將介紹不斷變化的多元文化全球商業環境中技術管理的複雜性。本門課程將特別關注信息以及信息處理在企業戰略進程中的重要角色。通過多種課堂活動，學生將：評估現代商業中使用的主要系統的類別，包括其對於商業流程的潛在影響；學習指導新系統應用的重要步驟，同時探索支援系統對於決策的幫助。

6、MBA 525 Strategic Marketing 戰略營銷

In this course, you will study marketing principles that create competitive advantages in the market place. You will analyze strategies related to product, price, promotion and distribution. This is an application-oriented course. With the knowledge you』ve accumulated, you continue to make strategic decisions, implement them and find out the real-world results of those decisions by working with the business simulation introduced in MBA 500.

在本門課程中，你將學習在市場中創造競爭優勢的營銷原理。你將分析關於產品、定價、促銷以及分銷的策略。本門課程為應用指向性課程。通過已經積累的知識，你將繼續制定戰略決策，落實這些決策，並且通過MBA500課程中介紹的商業模擬來探索這些決策在實踐中的結果。

7、MBA 530 Evaluating Financial Information/Managerial Accounting 財務信息評估/ 管理會計學

In addition to learning financial accounting theory and financial statement analysis techniques, you will be applying this knowledge through the development of financial statements related to your business plan. This experience will enhance your ability to think and to act like an entrepreneur and manager dealing with a real world business situation. By the time you have finished the MBA program you will have practiced high level executive decision-making across all of the major business functions.

在學習財務會計理論和財務報表分析技巧之外，你還將通過制定與自己商業計劃相關的財務報表學習如何應用這些知識。這些實踐將有效地增強學生像企業家和經理人處理現實世界業務狀況那樣進行思維和行動的能力。在完成本MBA項目學習的時候，你將實踐過所有主要商業功能中的高層決策。

In this course, you will learn to analyze different internal management information to render decisions such as pricing, inventory procurement, make or buy, and production volume. You will also learn to develop budgets and analyze performance against your projections. Your knowledge will be applied while developing the budgets for your business proposal. Presentation of your findings will be emphasized.

在本門課程中，你將學習如何分析不同的內部管理信息，從而實施定價、庫存採購、自製或購進，以及產品批量等決策。你還將學習如何制定預算並且根據預測來分析業績。你將通過制定自己商業計劃的預算來應用這些知識。本門課程強調學生對結果的演示。

8、MBA 540 Strategic Financial Management 戰略性財務管理

In this course, you will study the theory and practice of business finance from a decision-maker』s perspective. Using quantitative and qualitative tools, you will recommend company strategy relating to capital structure, sources of short-term and long-term capital, and asset management, based on both internal analyses and the influence of financial markets and institutions. Practical applications will help you understand how financial management supports other components of a firm』s overall business strategy. You will explore the different methods of presenting financial information to a range of audiences. You will also learn the special challenges involved in managing the finances of international firms.

在本門課程中，你將從決策者的角度學習財務管理理論及商業財務實踐。通過定量及定性工具，你將在內部分析及金融市場和機構影響的基礎上，就資本結構、短期及長期資金來源、資產管理等方面的公司戰略提出建議。實際應用將幫助你理解財務管理如何支持企業整體商業戰略的其他重要方面。你將探索向不同受眾演示財務信息的不同方法。你還要學習國際企業財務管理的特別挑戰。

9、MBA 545 People and Systems in Organizations 企業的人力與系統

In this course you will explore theories of managing people, individual styles in organizations, and the combination of corporate culture and structure that will help a company to achieve its goals. You will study the dynamics of internal politics and how goals are accomplished within an organization. You will have the opportunity to be successful working in a team environment. You will investigate models of leadership, interpersonal communication, diversity, and managing change. You will assess your own skills and plan for the future as you apply all of these concepts to the writing of a business plan.

在本門課程中，你將探索有助於企業實現其目標的人力管理、個人風格以及企業文化和結構相結合的理論。你將學習內部政治動態以及企業內部目標是如何實現的。你將有機會學習如何在團隊環境中取得成功。你將調查領導類型、人際溝通、多樣性以及變化的管理。你將在應用這些概念寫作商業計劃的同時，評估自己的技巧以及對未來的規劃。

10、MBA 550 Business Operation 商業運營

In this course, you will learn about the design, analysis, planning, and control of business processes to achieve desired performance objectives. Topics include: the relationship between operations strategy and process structure; the impact of process structure on process performance; process performance measures and their relationships; process performance evaluation; managerial levels for improving and controlling process performance and systems; and managerial issues in planning and designing quality assurance systems.

在本門課程中，你將學習商業流程的設計、分析、計劃和控制，從而取得理想的業績目標。涵蓋的話題包括：運營策略同流程結構的關係；流程結構對流程業績的影響；流程業績評估方式及其關係；流程業績評估；改善和控制流程業績及系統的管理層面；策劃和設計質量保障系統的管理問題。

11、MBA 555 Business Strategy 商業策略

In this course you will study various strategies used in business today, to see what is most appropriate for the specific business plan you have been developing during your degree program. You will analyze several cases, to compare and contrast the details of different types of strategies used successfully and unsuccessfully by various companies. You will explore the ways different strategies can affect marketing, financial conditions, competitive ability, operations, and human resources. The strategy you choose in this course will help you write the next draft of your business plan.

在本門課程中，你將學習當今商業中使用的多種策略，了解哪一種策略最適合你為學位項目所制定的商業計劃。你將分析多個案例，比較和對比不同類型的策略在不同公司中成功與失敗應用的細節。你將探索不同策略如何影響營銷、財務狀況、競爭力、運營以及人力資源。你在本門課程中選擇的策略將有助於商業計劃下一稿的撰寫。

12、MAL GLB 560 Global Leadership 全球領袖

This course explores global leadership strategies to achieve global competitive advantage. Cross-cultural training, relationship-building, and expatriate management will be examined. You will be exposed to specific leadership and personality traits, methods of processing and classifying information, communication strategies, and training necessary for developing positive presence in the global arena.

本門課程探索全球領導策略以實現全球性競爭優勢，檢視跨文化培訓、關係的建立和外派人員管理。你將接觸到特定領導者及其性格特質、信息處理和分類的方法、溝通策略以及在全球舞台上培養積極存在的必要培訓。

13、PM 513 Project Management and Change Agent 項目管理和變革推動者

Organizations cannot remain static in today's ever-changing business environments. To do so would result in business failure. Projects and project managers aim to address this concern. With the understanding that projects are change endeavors, project managers are change agents and are looked to for leadership in times of business transition. With focus on diagnosing the root causes and need for organizational change, the personal psychology of change, and why change efforts commonly fail, this course enables the student to be an effective contributor and change agent in a constantly changing organization. To accomplish this aim, various organizational change management and business transition theories, concepts, techniques, and interventions are explored. Each student will define differing change management approaches most effectively applied in varying organizational situations and will create a business transition and change management strategy along with an integrated project plan and schedule that addresses the need for change and its interdependencies in complex business systems of today.

在當今不斷變化的商業環境中，企業不能保持靜止狀態，因為不變就可能導致商業的失敗。項目和項目管理者致力於解決這項擔憂。了解到項目是變化的努力，項目管理者是變革的推動者，人們期望他們在商業轉型時擔任領導。本門課程將關注診斷企業變革的必要性和根本原因、變革的個人心理以及為什麼變革通常以失敗告終，從而幫助學生在不斷變化的企業環境中成為有價值的貢獻者和變革推動者。本門課程將通過探索不同企業變革管理和商業轉型理論、概念、技巧和干預而實現這一目的。每位學生都將定義能夠最有效應用於不斷變化的企業環境中的變革管理方式，創造商業轉型和變革管理策略，並且制定探討在當今複雜的商業系統中變革的必要性及相互依存的整合項目計劃和時間表。

14、MC 584 HR Management 人力資源管理

This course covers the optimum organization and employment of human resources to accomplish strategic organizational objectives; personnel functions in recruitment, selection, training, promotion and succession planning; relevant behavioral research; legal environment; comparison and contrast of the public and private sectors.

本門課程涵蓋了人力資源的最優組織和應用以實現企業的戰略目標；招聘、選擇、培訓、升職以及繼任計劃中的人事職能；相關行為研究；法律環境；國營及私營企業的比較與對比。

15、MAL GLB 575 Environment and Corporate Responsibility 環境和企業責任

As future business leaders, it is important that students understand the problems that they will be facing as well as the changing landscape in which they will conduct business. This course introduces students to the impacts that both individuals and corporations are having on the environment and helps them understand the urgent need for solutions to today』s environmental problems. Business leaders of both today and tomorrow are going to be faced with unprecedented environmental and social challenges that can no longer be ignored. This course not only presents an overview of environmental problems but challenges students to begin to think about possible solutions.

作為未來的商業領袖，讓學生了解他們將面臨的問題以及他們將開展業務的環境的變化是至關重要的。本門課程將介紹個人和企業對環境影響，幫助他們了解解決當今環境問題的緊迫性。現在和未來的商業領袖都將面臨不可忽視的、前所未有的環境和社會挑戰。本門課程在概述環境問題的同時還將挑戰學生開始思考可能的解決方案。

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