Zi 字媒體

Jan. 12th 2020, China /Topic News/ — For companies and brands who want to start marketing in China, Topic News offers effective press outreach via online news channels. As the second largest economy in the world, Chinese market is the ultimate sales goal of many international brands. But for a market as large as China, traditional advertisements will be very costly. According to China PR expert, Ms. Yuping, one of the most cost-effective marketing methods is a news release in China. Topic News Media owns editorial access in 30 plus online news sites in China, including Baidu, Sohu, Sina, QQ and more.  The news is not only published online, but also syndicated to mobile news app such as Toutiao news, the No.1 mobile news media owned by ByteDance. “Do not compose your news release like a self-promoting flyer, because it is not.  A press release has to incorporate with newsworthy content in order to receive public attention,” Yuping said. However, do not think that sending out a press release is enough to reach your business goal in China; it provides an online reference for people when they search on Baidu or Google, and it helps provide a third-party information source for your branding.  “A continuous marketing pln is necessary to establish a solid brand image in China, and Topic News is more than happy to provide an full-fledged marketing plan for its clients.  ×Scan to share with WeChat