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當前瀏覽器不支持播放音樂或語音，請在微信或其他瀏覽器中播放 陽光宅男周杰倫 - 我很忙哈嘍！我們在純粹匠心商城中準備了夏日驚喜快來書單君這裡補補血吧推薦書單：The Advertising Concept Book 廣告概念書This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 『push』 an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years』 worth of international, award-winning ad campaigns – in the form of over 500 『roughs』 specially sketched by the author – also reinforce the book』s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.書單商品詳情尺寸：20*3.2*24 語言：英文頁數：320 包裝：平裝善本出版有限公司編著書單原價￥295純粹設計平台預售優惠價：231Next接下來推薦書單：四季のデザイン四季平面設計圖書收錄以春夏秋冬四季為主題的廣告設計案例書，如企業的新商品宣傳、促銷活動等廣告設計、產品目錄、包裝設計、網站設計等。書單商品詳情尺寸：256 x 192 mm開 裝訂：平裝頁數：160 語言：日語善本出版有限公司編著書單原價￥280純粹設計平台優惠價:220書單推薦設計書單 | 配色不行？兩本書帶你抓住色彩設計的規律設計書單 | 當黃金比例遇上室內設計 感受嚴謹與和諧之美設計書單 | 兩本書品味中西方繪畫的差異與融合