Zi 字媒體

NUBEL 諾貝抱抱NUBEL is a learning platform which aims to lead parents and children grow together through experiential teaching philosphy to stimulate children』s interest. 『No hugging should be forgotten, every hug shines with an extraordinary secret.』In 1983 ASIA, according to the concept of 『hug』, was taking vivacious and lovely koala as the mascot. In order to highlight the core value 『parent-child』 and creat the brand happiness force, they choosed simple design, bright colour with nice graphics which applied to different dimentions of the brand. 諾貝抱抱是通過體驗式的教學理念激發兒童興趣，引領父母與兒童共同成長的學習平台。「沒有任何一個擁抱該被忘記，每個擁抱都閃耀著動人的秘密。」 1983 ASIA 採用了活潑可愛的「吉祥物」設計形式，「樹熊」為基礎造型，以「擁抱」為概念；通過簡潔的設計，明朗的色彩，溫馨的圖形，靈活運用到品牌不同的維度；突出品牌「親子」的核心價值，全面創造品牌幸福力，傳遞無界限的大愛精神。CATEGORY：BRANDING DESIGN, MASCOT DESIGN 品牌設計，角色設計AGENCY：1983ASIADIRECTOR：SUSU & YAO 蘇素 & 楊松耀DESIGN：SUSU, YAO, KIP LIU 蘇素，楊松耀，劉俊傑YEAR：2013COUNTRY：CHINA, SHEN ZHEN , 深圳空間設計 INTERIOR DESIGN：陸慎一創意工作室布藝裝飾 CLOTH DECORATION：色空間居家飾品設計有限公司特別鳴謝 SPECIAL THANKS：a＋設計聯合（香港）有限公司