BNI 高雄市南區智庫: Episode 511：非營利組織是否也適用BNI？

摘要

今日詢問伊凡的問題來自在美國非營利組織工作的Christina。

我想跟您請教在BNI組織中如何讓公眾慈善機構更有效。我不確定我的定位在哪，因為我沒有有形的產品或服務能讓分會其他成員獲利。能請您指點我如何用BNI完成我們的使命。

非營利組織在BNI裡能非常有效及成功。以下為BNI非營利組織會員的十項優勢。

1. 給其他公司引薦單，讓他們有機會做慈善工作，可以創造策略結盟
2. 慈善商店或產品服務的引薦單（如果有）
3. 特別活動的邀請
4. 特別方案的志工
5. 給潛在委員會成員的引薦單
6. 演講預約引薦單
7. 不只是尋求捐贈物
8. 優良僱員引薦單
9. 仔細微調信息
10. 在地領導人的介紹

請看米勒博士分享在entrepreneur.com的文章


歡迎提出你認為非營利組織如何運用BNI的想法或建議

資訊由Networking for Success Channel on YouTube.提供

511集完整抄本

Priscilla:
大家好，歡迎回到BNI官方播客節目，由Networking for Success Channel on YouTube提供，我們介紹伊凡米勒博士和其他人脈網絡的專家。我是Priscilla Rice，現在在加州柏克萊的Live Oak Recording Studio。現在在線上的是BNI創始人及願景官伊凡米勒博士。哈囉，伊凡，你好嗎？你今天在哪裡呢？

Ivan:
我在新英格蘭出差。我今天的主題很有趣，是屬於Ask Ivan系列。這是Christina問我的問題，她在美國非營利組織工作。以下是她問我的問題，“我加入BNI近兩年，許多團員請我跟您請教在BNI組織中如何讓公眾慈善機構更有效。我不確定我的定位在哪，因為我沒有有形的產品或服務能讓分會其他成員獲利。能請您指點我如何用BNI完成我們的使命。“她為外面社團工作，社團服務和家庭服務。




你知道，標題是“非營利組織適用BNI嗎？“答案是肯定的。非營利組織在BNI可以非常有效成功的，但還沒有回答到Christina的問題。讓我給你幾個建議，Christina，還有其他在非營利組織工作的人，筆記下來。若有什麼是你想到適用於你，而我沒有想到，請在播客留言給我。

我提供一些想法。我知道非營利組織在BNI可以運作的很好。我玩了些想法，我問我們的專家還有我個人的慈善工作專家，就是我的妻子。有趣的是大多數的人都不知道Elizabeth1986年加入BNI，她在BNI已經很長一段時間。她在公司裡有許多不同角色，例如行銷董事，她曾是BNI最大地區的區域董事，行銷董事和特別方案。在1998，她協助我創立BNI基金會，直到最近運作BNI基金會。

所以她是這方面的專家，我也從她那裡得到一些建議。在我倆之間，我們想到十點是非營利組織可以從BNI獲益的。第一個是

跟其他也在做慈善工作的公司一起合作互相引薦專案或是服務，就是跟其他組織創造策略結盟。

第二有些非營利組織有產品或服務。Christina，我記得妳說妳沒有，但有一些是有的，那些有的在BNI都運作的很好。舉例來說，慈善商店。我曾是某組織委員會的一員，而他們有慈善商店。真的是在BNI運作的很好。有些公司專營特殊需求的包裹或物質。真的是一個非常好的例子。所以有產品或服務的非營利組織，在BNI運作是很簡單的。對那些沒有提供產品或服務的非營利組織，這裡有另外的建議：

第三點，特殊活動的邀請。我們可以有募款活動或開放場所。我曾待過一個組織，每個月都開放一次讓民眾參觀，“嘿，看，你是否對這麼大一個組織覺得好奇？”或“你知道很多人很好奇我們的孩童中心在做什麼嗎？在這個月最後一個星期四，來這裡午餐，我們可以給您一個導覽說明。“

邀請民眾參與這些活動。你不需要總請邀請人家捐款。人脈網絡需要經營。這也適用於非營利組織。

志工，專案也都可以有引薦單。第四點。不管志工是否為BNI會員。你可以討論專案，然後提到非營利組織正在尋找志工。

我是說，BNI基金會本身有一個很好的例子—指導機制，BNI會員自發性的跟孩童計畫合作（年輕的企業家）。就只是用一個小時私人時間跟這些孩子分享如何做生意。

第五，給委員會成員的引薦單，可以是內部引薦，也可以是外部引薦。你知道若你尋找一個非營利組織的成員，你必須參與BNI的例會且要說“我這週想談委員會成員。有一些人在我們的董事委員會。我們總在尋找像這樣的人，這個人和這個人。若你知道哪一位符合以上，麻煩您引薦給我們，這些人可以幫我們運作我們的組織。

第六—這個很好。大多數的非營利組織都能做到這點。預約演講。很多非營利組織喜歡跟扶輪社，獅子會，Kawanas，教會小組演講，社團組織，就只是分享他們在做什麼和做了什麼讓社團不一樣。

若你沒有其他想法，這是很重要的一點。若這則播客分享對你沒有產生共鳴，這就是你該做的。

多年以前，我也為企業家寫過一篇文章關於如何運用人脈網絡得到演講邀約。我會把連結分享給Priscilla，我們就能看看那篇舊文章。

所以你能去參與BNI例會然後說“嘿，看，遞交引薦單是很容易的。我喜歡談論我的非營利組織。這裡有一些引薦信你能用來跟別人介紹我。”那是我在所寫的文章內討論的。我會確認這個文章的連結有被包含在內。

第七，這真的是“千萬別做”而不是“必做”。不要只一心尋找捐贈物。不要每週只是站起來然後說“我們需要錢。”這有點像有些人每週站起來說，“我需要業績，請買我的產品。”不要每週週而復始做一樣的事。若你想做，做一個大活動，“來參加我們的募款活動。”其他東西更重要。

這裡還有另一個：第八，優良員工的引薦單。非營利組織總是尋求員工推薦。我最近推薦一個人擔任我待多年的委員會執行助理，他們也雇用了這個人。他們都很開心。

所以若你是非營利組織，正在尋找相信組織使命的好員工，這是另一個BNI可以支援的部分。

這是第九，微調你給BNI會員的信息。我遇過的BNI會員跟我說，“喔對，BNI讓我有機會微調我的信息。使我可以更有效的溝通。“這是你身為BNI會員的一個好處。

第十：介紹認識當地領導人。來參加例會然後說，“我很努力嘗試見這個人或者那個人。你們有誰認識他可以介紹給我嗎？我不會跟他們要求捐款。我只是想見他們跟他們介紹我的產品和服務，及我們做什麼，讓他們認識我們。這對許多非營利組織都很有力。

因此，有十件事是非營利組織需要思考的。我喜歡有多點選擇，約15-20件事，若你正在聽播客，加上一些你的想法。給我們一些建議，尤其若你是非營利組織。我希望若你是非營利組織，你能從這裡得到一些想法。

我留一些時間給你，Priscilla，看你是否有什麼需要補充的，在那之前，有一件事需要澄清。有時遇到一些分會成員跟我說“我曾有非營利的位置。好，我們，沒有非營利的位置。有點像在說，我“我有以營利為目的的位置。”在NBNI裡有許多不同的生意。我看過一些團體有多於一個非營利組織，若他們重點在不同的事上。

若你聽進去我說的這十件事，那有許多事是你能做的。你知道，不要同時參加作同樣事情的兩個非營利組織。而營利組織有特別的需求跟孩童計畫是完全不同的。

我們在BNI組織可以擁有多於一個的非營利組織，我沒看過多於兩個的，但不要限制你自己。

你覺得這個列表如何，Priscilla？是否有些事你不曾想過？

Priscilla:
喔，沒錯。列表中有些很棒的點子。我是一個叫Livingzazz.org的非營利組織的董事委員會一員。我們一年有一次慈善義演，我們也為Dr. Martin Luther King Jr舉辦演奏會紀念他。我的分會成員就買這些活動的票，我認為這也是引薦。

Ivan:
你不是非營利組織的一員，但你真的很聰明，真棒。

Priscilla:
我是說，讓這些人參與或當志工真的很棒。

Ivan:
我喜歡那個作法，你知道嗎？我在很久以前，我是分會成員的時候，我也做過一樣的事。我總是參與慈善工作。我也做一樣的事，那真的是很棒的建議。

Priscilla:
太棒了！

Ivan:
好的，我會把連結放上來，讓想了解如何運用BNI得到演講邀約的人參考。那是多年以前我為企業家寫的一篇很棒的文章。我想你會發現它很有用。今天到此為止，Priscilla。謝謝妳。

Priscilla:
真的太棒了，米勒博士。非常感謝你。我要提醒聽眾這則播客是由Networking for Success Channel on YouTube提供。謝謝你的聆聽。我是Priscilla Rice，我們期待您參與下週BNI官方播客。
——

Episode 511: Do Nonprofits Work in BNI?

Synopsis

Today’s Ask Ivan question comes from Christina, who works for a nonprofit organization in the United States.

I was advised to reach out to you to get guidance on how to be more effective as a public charity in BNI. At first, I didn’t know where I fit because I don’t have a tangible product or service that would directly benefit others in the chapter. Could you please provide some guidance on how I can be more effective in using BNI to support our mission?

Nonprofits can be very effective and very successful in BNI. Here are ten benefits of BNI membership for nonprofits.

1. Referrals to other companies doing charitable work to create strategic alliances.

2. Referrals to the charity’s thrift shop or other product or service (if there is one).

3. Invitations to special events.

4. Volunteers for special projects.

5. Referrals for possible board members.

6. Referrals for speaking engagements.

7. Don’t just look for donations.

8. Referrals for good employees.

9. Fine-tune your message.

10. Introductions to local leaders.

Read Dr. Misner’s article about difficult-to-refer businesses on Entrepreneur.com.

Add your own suggestions for how nonprofits can use BNI in the comments below.

Brought to you by the Networking for Success Channel on YouTube.

Complete Transcript of Episode 511 –

Priscilla:
Hello everybody and welcome back to the Official BNI Podcast, brought to you by the Networking for Success Channel on YouTube, which features Dr. Ivan Miser and many other networking experts. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan, how are you and where are you today?

Ivan:
I am in the New England area on business. I have a very interesting topic today. It is part of the Ask Ivan series. It is a question that was asked to me recently by Christina. Christina is with a nonprofit organization in the United States. Here is her question for me, “I have been with BNI for almost two years now and I was advised to reach out to you by multiple members to get guidance on how to be more effective as a public charity in BNI. At first, I din’t know where I fit because I didn’t have a tangible product or service that would directly benefit the others in the chapter. Could you please provide some guidance on how I can be more effective in using BNI as part of our mission?” Christina does work with community outreach, community services, family services.

You know, the title of this is, “Do Nonprofits Work in BNI?” so the short answer to the title is absolutely, positively. Nonprofits can be very effective and very successful in BNI, but that doesn’t answer Christina’s question. Let me give you some suggestions, Christina, and for everyone out there who is in a nonprofit organization, take notes. Listen to this and if you have ideas that I don’t come up with, please post them here on my podcast of some things that have worked for you.

So I gave it some thought. I knew that nonprofits could work extremely well in BNI. I game some thought to it, but I asked our resident expert and my personal resident expert on charitable work and foundations is my wife. But what is really interesting and what a lot of people don’t know is Elizabeth joined BNI in 1986, so she has been in BNI for a long, long time. She had many roles within the company as the Director of Marketing- she was the regional director of the largest region for BNI at one time, Director of Marketing, Special Projects. Then in 1998, she co-founded the BNI Foundation with me and for many years, up until recently, ran the BNI Foundation.

So she is an expert at this and I got some suggestions from her. Between the two of us, we came up with 10 different ways that nonprofits can benefit from BNI. 10. Here is the first:

Referrals to other companies doing charitable work to work together on projects and services, to basically create strategic alliances with other organizations.

Number two, some nonprofits do have products or services. Christina, I recognize you say you don’t, but some do have products or services and those actually work really well in BNI. For example, thrift shops. I was on a board for an organization that had a thrift shop. That was a really good fit. Companies that work with special needs adults assembling packages or materials. That is a fantastic one for BNI. So nonprofits that do that, that’s an easy one. But for those who don’t have products or services, here are some more:

Number three, invitations to special events. There is a fundraiser that we may be having or there may be an open house. One of the organizations that I belong to did a monthly open house where people would just say, “Hey, look, have you ever been curious as to this big operation that you see going on on the side of the hill?” or “Do you know people who have been curious about our children’s center? On the last Thursday of the month, come to lunch and we will give you a tour.”

Invite people to those kinds of things. You don’t always have to be asking people for money. Networking is more about farming than it is about hunting. This applies to nonprofits as well.

Get referrals for volunteers for special projects. That’s number four. And volunteers both inside and outside the BNI group. You could talk about a special project that is going on and the nonprofit is looking for people to volunteer.

I mean, here is a great one that I have seen the BNI Foundation itself do- sped mentoring, where they had BNI members as mentors working with children’s programs that were young entrepreneurs and the BNI members just volunteered. They just volunteered for an hour of their time to pour into these kids with their knowledge on running a business.

Number five, referrals for board members, again, both inside and outside the BNI group. You know, if you are looking for a board member for a nonprofit, you should show up to a [BNI] meeting and say, “This week I want to talk about board members. Here are some of the people who are on our Board of Directors now. And we are always looking for someone like this person, this person and this person. If you know someone like that, we would love to have an introduction because these are the people who help run our organization.

Number six- this is a good one. Almost any nonprofit can do this one. Speaking engagement. A lot of nonprofits would love to get out and talk to Rotary, Lions, Kawanas, church groups, whatever, community organizations, to just talk about what they are doing and how they are making a difference in the community.

That is a big one. If you don’t do anything else. If nothing else in this podcast resonates with your nonprofit, that is the one that you want to do with.

I also did an article for Entrepreneur many years ago about how to use a network to get speaking engagements. I will give that to Priscilla here so that we can include that link in this and go back to look at the old article.

So you can go to a BNI meeting and say, “Hey, look, I am really easy to give referrals to. I would love to talk about my nonprofit organization. So here are some letters that you can use to introduce me to people.” That is what I talk about in this article that I wrote. I will make sure that the link is included.

Number seven- this is actually a “don’t do” rather than a “do”. Don’t just look for donations. Don’t just stand up every week and say, “We need money.” That would be like somebody standing up every week and saying, “I need a sale. Buy my product now. Don’t do that every week. As a matter of fact, rarely do that. And if you are going to do that, do it for big events, “Come to our fundraiser. Come to this.” The other stuff is even more important.

Here is another one: Number eight, referrals for good employees. Nonprofits are always looking for recommendations for employees. I just recently recommended someone for an important executive assistant position for a board that I was on for many years, and they were hired. They were really happy.

So if you are a nonprofit and you are looking for good employees who believe in the mission of the organization, that is another great way that BNI can support you.

Here is number nine: Fine-tune your message on BNI members. Every BNI member I have ever met for any length of time has said to me, “Oh yeah. BNI has enabled me to fine-tune my message. I can communicate what I do much more effectively.” That is an important benefit to you as a BNI member.

Number ten: introduction to local leaders. Come to a meeting and say, “I have really been trying to meet [this person] or [that person]. Do any of you know someone who might know that individual that would be willing to make an introduction? I won’t ask them for money. I simply want to meet with them and tell them about our products, tell them about our services and what we do for the community so that they can know about us. That’s really powerful for a lot of nonprofits.

So there are 10 things to think about if you are a nonprofit. What I would love is to have like 15 or 20, so if you are listening to this podcast, put some more. Give us some suggestions, especially if you are a nonprofit organization. I hope that if you are a nonprofit that you got some ideas here.

I want to open it up for you, Priscilla, in a second to see if you have anything to add, but before I do, I do want to clarify one thing. I do come into chapters every now and then where somebody said, ” I had the nonprofit chair. Okay, we. Don’t have a nonprofit chair. That’s like saying I, “I have the for-profit chair.” There are many different businesses in NBNI. There can be and I have seen some groups that have more than one nonprofit organization if they are focusing on different things.

If you take this list of ten things that I am talking about, there is a lot that you can do. You know, just don’t get two nonprofits doing the same thing. Maybe you get. And profit that has special needs adults doing assembly of packages and then something where it is a children’s services program which is completely different. So it is pod dibble to have more than one.

But we don’t have one nonprofit in a chapter of BNI. It could be more. I have never seen more than two, but don’t limit yourself.

What do you think about that list, Priscilla? A couple of things that maybe you didn’t think about?

Priscilla:
Oh definitely. There are some great things on that list. I sit on the Board of Directors of a nonprofit called LivingZazz.org. We have a gala once a a year and we also put on a very large concert for Dr. Martin Luther King Jr in honor of his life. People in my group, my chapter, buy tickets for those events and I consider that a referral.

Ivan:
And you are not even taking a nonprofit seat, but that is very generous of you. That’s very nice.

Priscilla:
I mean, it’s very wonderful and helpful that they actually participate or volunteer.

Ivan:
I like that. And you know what? I am going way, way, way back but I did the same thing when I was a member of a local chapter. I was always involved in charitable work. I did the same things, so that is a great suggestion.

Priscilla:
Great okay.

Ivan:
Alright,so I will include that link for those of you who want to use it to get ideas on how to use BNI to get speaking engagements. That is a great article that I did for Entrepreneur many years ago. I think you fill find it helpful. That is it for today, Priscilla. Thanks.

Priscilla:
That’s great, Dr. Misner. Thank you so much. I would just like to remind the listeners that this podcast has been brought to you by the Networking for Success Channel on YouTube. Thank you for listening. This is Priscilla Rice and we look forward to having you join us next week for another exciting episode of the Official BNI Podcast.

原文：https://www.bnipodcast.com/2017/06/14/episode-511-do-nonprofits-work-in-bni/