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第一集：歡迎來到BNI播客！
摘要
在這集播客，伊凡‧米勒博士，BNI的創立人及董事長，世界最大商業人脈網絡組織，會說明為什麼他要開始播客及討論一下事項：
- 涵蓋的主題
- 他董事長的新角色
- 播客反饋
- 來賓發表
- 每集播客長度
- 會員遍佈各地
- 如何訂閱播客
Frank Felker：
嗯，這是我們BNI官方播客第一集。你在想些什麼呢？是什麼讓你想開始BNI官方播客？
Dr. Ivan Misner：
播客讓我有機會能跟組織裡不同階層的人對話，也讓我有機會直接跟各地的BNI會員和董事分享如何有效運用這個計畫。
有些事我先做，會員就能回應在BNIpodcast.com網頁上。重要的是有些播客讓會員能在分會分享。分享一些資訊和主題幫忙增進結果品質。
我想分享一些會員想知道的新活動，新計畫，和發生在組織的新事情。我希望分享一些新會議的興奮劑。你是一位會員但你不知對什麼是新會議興奮劑，你必須寫下來，下一次遇到董事時，問他們分會會議興奮劑是什麼？我不是在說好的藥物。有些分會也許想要，我不知道。我在說的是讓分會更有活力的活動，更有趣，更好玩，那是很重要的。
我想多年以前，我真的很少分享讓分會變有趣的主題，都是系統，結構什麼的。營運BNI越久，我越發現教學必須要有趣，讓人們知道你在做什麼。所以會議興奮劑就在做這樣的事。
Frank：
我真的很同意您說的。當會員覺得愉快，就把會員們變成一體了。
Ivan：
沒錯。所以這些即將到來的活動將會遍及各地。最後，我也許會分享針對教育協調員的主題，這樣他們可以在分會會議跟會員分享，提高分會之間引薦單的數量。這些都是我想在播客分享的主題。
Frank：
我認為這主意真棒，播客是很棒的媒介，讓你可以直接跟各地的會員做溝通。雙向的溝通，人們可以用電子郵件或留言回覆在播客網頁的方式來直接提問，如何參加BNI或對您的書有疑問等等。恭喜你踏出這一步，我們都知道你很忙碌。我是說，你這個月的旅行足跡橫跨美洲跟歐洲。我知道邀請您來做播客不容易。
Ivan：
沒錯，但我認為這個角色艮重要。很多會員也許不知道我去年升Norm Dominguez當執行長，給了我機會當公司的發言人。所以我的角色除了創立者和董事長，還有發言人，透過很多管道直接跟會員溝通。所以這就是為什麼我很喜歡播客的原因，直接對會員說話然後收到回應。
你是對的，雙向溝通很重要，而我們也有公告欄和BNI播客網頁能收到反饋。我們將會看到我稱之為聚焦解決方式的反饋。有時這很容易看出為什麼某些事行不通。我在播客和部落格要分享的是分會遇到挑戰的解決方式，因為只有聚焦解決方式才能帶領組織往正向發展。
Frank：
所以你正在尋找遇到挑戰會想方法解決的人，而不是只沮喪抱怨什麼都不做的人。
Ivan：
嗯，沒錯。但我接受有人來跟我說，“嘿，我聽到你在播客有提到這個。我們有遇到類似問題。解決方式是什麼？我很想討論這方面的議題。你知道，在一件事情尚未有定論前，每個人都可以是評論家。會下定論的人通常是領導人，而他們也通常是說有問題並尋找解決方式的人。他們盡力用正面的方式解決問題。這就是我想要藉由這些播客帶出來的成果。我希望播客變成我分享給各地會員的一個管道，會員們能得到幫助並讓這樣的計畫成功。
Frank：
真棒。也有其他對會員有助益的？能聽到其他團體或分會的典範實務。那是另一件由BNI會員來的，就像我說我自己也是會員，正在跟有經驗的人學習如何把事情做得更好。
Ivan：
你提到一個重點。因為我不時帶來賓到分會，BNI董事或會員就會跟他說一些分會做得很成功的事，我也會帶一些我認為能幫忙會員的朋友來分會。我也會跟來賓面談，有些對會員來說很有名，有些則不，但我認為他們都有一些能幫忙會員或組織的地方。
Frank：
伊凡，我想問你一件事。播客的優點是時間上很彈性，不像一般廣播節目。你覺得每週播客時間大約多長？
Ivan：
每一集五到十分鐘，也許接近十分鐘。它們會很短，小播客，我認為很有價值的原因是內容，我們能跟會員，培訓協調員和董事溝通，他們能容易吸收並分享給分會其他人。
在分會會議，不可能每週都有三十分鐘讓人來分享想法或關於如何運作分會。我們有幾分鐘的時間。我想整合播客和分會會議，分會會議時可以讓大家圍著水冷器討論他們在電視上看到或廣播節目聽到的東西。我也想讓他們開會圍坐並討論播客內容，並整合到會議。
Frank：
很好。我們第一集時間也差不多了。還有什麼在結束前，你要跟聽眾分享的？
Ivan：
是的，我希望所有在聽的會員們，回到自己的分會鼓勵大家來訂閱播客。這是免費的。來這個網頁看看內容，然後分享這個資訊。我聽到口碑式行銷是很有效的，所以我希望我們BNI會員來行銷一下。對我來說，好的引薦單是你把這訊息帶回去，分享給分會會員，讓他們也受益。
Frank：
太棒了。我愛那個。“從我來好的引薦單。”最後，我想確認大家都了解如何訂閱播客。你可以透過iTunes music store或BNIpodcast.com網頁右方訂閱。那裡也有說明如何訂閱及如何下載。不要因為是新科技就遲疑。這值得你去學習新媒介和聽米勒博士的每週播客。
Ivan：
你知道我想說什麼？結束前還有件事，我們是人脈網絡，若你想用口碑式行銷建立生意，你必須學習這些科技來運作組織。
Frank：
你聽到了，伊凡‧米勒博士，創辦人及董事長，所說的。我是Frank Felker，我們下週BNI官方播客見。
- -
Episode 1: Welcome To The BNI Podcast!
Synopsis –
In this episode Dr. Ivan Misner, Founder and Chairman of BNI, the world’s largest business networking organization, explains why he has chosen to start a podcast and discusses:
• Topics He’ll Be Covering
• His New Role As Chairman
• Podcast Feedback
• Guest Appearances
• How Long Each Podcast Will Be
• Members Spreading The Word
• How to Subscribe To The Podcast
Complete Transcription of BNI Podcast Episode 001 –
Frank Felker:
Well, here we are with the first edition of the official BNI podcast. What exactly were you thinking of? What is the idea behind the official BNI podcast?
Dr. Ivan Misner:
I think a podcast like this gives me an opportunity to flatten the communication hierarchy, to bypass various layers in the organization and allow me to talk directly to BNI members and directors all over the world about how to make this program work most effectively for them.
Some of the things that I hope to do is first of all, create some materials that members will be able to respond to at the BNIpodcast.com web site and give some comments on. But more importantly, to do some podcasts that members can talk about at chapters ? talk about the subject and share the information to help enhance the quality of the results that they?re getting on a chapter by chapter basis.
I think that some of the kinds of things that I would like to cover are new activities and projects ? something new to the organization that members might want to know about. I hope to, over time, be sharing new meeting stimulants that we have. Now if you are a member and you don?t know what a meeting stimulant is, you need to write that down and next time you see your director, ask them what is a chapter meeting stimulant? I am not talking about good drugs. Some chapters may want them, I don?t know. But I am talking about exercises that help to make the chapter livelier, more interesting and a lot of fun, which is something very important.
I think years ago I really didn’t talk much about chapters having fun. It was all about the system and the structure. The longer-running BNI, the more important it is I have found that you have to have fun while you are learning and teaching and informing people about what you do. So meeting stimulants help do that.
Frank:
I couldn?t agree with you more. And I think it helps build the bond between the members when everybody is enjoying themselves.
Ivan:
Absolutely. So those things ? a calendar of upcoming events, things that are going on throughout the world. I?ll tell you, lastly, and probably one of the most important is that I would like to cover topics that are really aimed at education coordinators, topics that education coordinators of a chapter can share with their members to help members to increase the amount of referrals that they are generating from chapter to chapter. Those are the kind of things that I hope to be covering in this podcast.
Frank:
I think it is a great idea, certainly podcasting is the perfect medium for you to connect directly with all of your tens of thousands of members around the world. Also, the two-way conversation potential of people being able to direct questions to you by e-mail, posting comments on the podcast website and to have them ask you exactly what is on their mind, relative to either getting the most out of their BNI membership or perhaps some question about different resources that you have available in your books and so forth. I really congratulate you for taking this step because you are a very busy guy. I mean, your travel schedule this month alone is taking you across the United States into Europe and back again. I know that it is pretty tough to get on your schedule and get you on the phone for these recordings.
Ivan:
It is, but I think this role is very important. Many members may or may not know that last year I promoted Norm Dominguez to CEO of the organization to give me the opportunity to act as a spokesperson for the company. So my role as Founder and Chairman is primarily to be the spokesperson, to have the opportunity to talk to members directly through as many vehicles as possible. That?s why I love this concept of the podcast so that I can talk directly to members and get feedback.
You are right ? the two-way communication is important and the blogs that we will have and the bulletin board at the BNIpodcast.com are a way to get some feedback. We are going to be looking for there are what I call solution-focused feedback. It?s easy to sometimes take a look at what is not working. What I want to talk about in these podcasts and what I want to talk about on the blogs are the solutions to challenges that chapters may have because it is the solutions and the solutions focus that will carry the organization forward in a positive manner.
Frank:
So rather than just being upset or complaining about something, you are looking for people to come forward with solutions to whatever those problems are that are upsetting them.
Ivan:
Well possibly. Yes indefinitely. But I am also open to somebody saying, ?Hey, I heard you talking about this on a podcast. We had a challenge with something similar. What is the solution to this challenge?? That is the kind of thing that I would really like to see discussed. You know, everyone can be a critic about issues but the truth is nobody has ever built a statue for a critic. The only people who get statues are people who are leaders and people who say they have a problem and they take a look at the solutions to those problems. They do their best to try to solve issues in a positive way. That is what I want these podcasts to be. I want them to be a vehicle for me to share with the membership world wide the things that members have done all around the world to make this program successful.
Frank:
That is great. That is another wonderful benefit for the members ? being able to hear about best practices from other groups and other chapters around the world. That is one of the things that comes from membership in BNI, as I can speak to myself as a member ? is learning how to do things better from people who have gone there before you.
Ivan:
You bring up a good point. Because I may from time to time bring in a guest, either a BNI director or maybe even a member to talk about some issue or something that they did in their chapter that was very successful. I will also be bringing in some guests, some friends of mine who I think have material or content that I think will help the BNI members in one way or another. So I may do interviews with guests, some of which may be well known to members of BNI and others may not be well known, but they will all be people who I think have something to add and help a BNI member in their membership and organization.
Frank:
Ivan, I wanted to ask you one thing. One of the benefits of podcast format is that it can be flexible in terms of the length. You are not locked into like a radio show clock format. Do you have any feel for how long these podcast are going to be each week?
Ivan:
I believe each one will be between five and ten minutes, probably closer to ten minutes than five. They will be short, bite sized podcasts, and one of the reasons why I think that is valuable is it is content that we can communicate to members and to education coordinators and directors so that they can take it in short bite size pieces and communicate it to the chapters.
At the chapter meetings, you don?t have 30 minutes every week for someone to share ideas on how to make the chapter work. We have a few minutes. I want to try to do these podcast in ways that can be integrated into chapter meetings and that the chapters can ? it?s almost like everyone standing around the water cooler talking about something that they just saw on TV or heard on the radio. I would love for them to sit around the BNI meetings and talk about the latest podcast on a specific subject and be able to integrate it right into the meeting.
Frank:
That?s great. With that in mind, we?re probably just about out of time for this first podcast, the first official BNI podcast. Any last thoughts that you would like to leave the listeners with before we sign off?
Ivan:
Yes. I would love for all of the members who are listening to this podcast to go back to their chapters and encourage other BNI members to subscribe to the podcasts. They will be free. Come to the website, take a look at the content, and make sure to share this information. I have heard that word of mouth is pretty powerful so I would like to see our BNI members use a little word of mouth. A good referral for me would be for you to take this back, this information back, if you are listening to this podcast and share it with chapter members in your group or groups around you so that they can benefit from this as well.
Frank:
That is awesome. I love that. “A good referral from me.” And to that end, I want to make sure everybody understands how they scanned subscribe to the podcast. You can subscribe at the iTunes music store or right on the homepage at BNIpodcast.com. There is also a page there that explains to you how to subscribe and how to download the mp3 files, so don?t be put off by the technology if this is something new to you. It is really worth the effort to learn how to engage with this medium and to be able to hear from Dr. Misner every week.
Ivan:
You know what I would like to say ? one last thing before we sign off ? and that is remembers all around the world ?remember in is netsit or neteat- it is network, and if you want to build your business through word of mouth, you have to learn the techniques to work the organization and get the most out of it.
Frank:
There you have it. Right from the man himself, Dr. Ivan Misner, the Founder and Chairman of BNI. This is Frank Felker saying we will see you next week on the official BNI podcast.
來源：https://www.bnipodcast.com/2007/04/11/episode-001-welcome-to-the-bni-podcast/
• Topics He’ll Be Covering
• His New Role As Chairman
• Podcast Feedback
• Guest Appearances
• How Long Each Podcast Will Be
• Members Spreading The Word
• How to Subscribe To The Podcast
Complete Transcription of BNI Podcast Episode 001 –
Frank Felker:
Well, here we are with the first edition of the official BNI podcast. What exactly were you thinking of? What is the idea behind the official BNI podcast?
Dr. Ivan Misner:
I think a podcast like this gives me an opportunity to flatten the communication hierarchy, to bypass various layers in the organization and allow me to talk directly to BNI members and directors all over the world about how to make this program work most effectively for them.
Some of the things that I hope to do is first of all, create some materials that members will be able to respond to at the BNIpodcast.com web site and give some comments on. But more importantly, to do some podcasts that members can talk about at chapters ? talk about the subject and share the information to help enhance the quality of the results that they?re getting on a chapter by chapter basis.
I think that some of the kinds of things that I would like to cover are new activities and projects ? something new to the organization that members might want to know about. I hope to, over time, be sharing new meeting stimulants that we have. Now if you are a member and you don?t know what a meeting stimulant is, you need to write that down and next time you see your director, ask them what is a chapter meeting stimulant? I am not talking about good drugs. Some chapters may want them, I don?t know. But I am talking about exercises that help to make the chapter livelier, more interesting and a lot of fun, which is something very important.
I think years ago I really didn’t talk much about chapters having fun. It was all about the system and the structure. The longer-running BNI, the more important it is I have found that you have to have fun while you are learning and teaching and informing people about what you do. So meeting stimulants help do that.
Frank:
I couldn?t agree with you more. And I think it helps build the bond between the members when everybody is enjoying themselves.
Ivan:
Absolutely. So those things ? a calendar of upcoming events, things that are going on throughout the world. I?ll tell you, lastly, and probably one of the most important is that I would like to cover topics that are really aimed at education coordinators, topics that education coordinators of a chapter can share with their members to help members to increase the amount of referrals that they are generating from chapter to chapter. Those are the kind of things that I hope to be covering in this podcast.
Frank:
I think it is a great idea, certainly podcasting is the perfect medium for you to connect directly with all of your tens of thousands of members around the world. Also, the two-way conversation potential of people being able to direct questions to you by e-mail, posting comments on the podcast website and to have them ask you exactly what is on their mind, relative to either getting the most out of their BNI membership or perhaps some question about different resources that you have available in your books and so forth. I really congratulate you for taking this step because you are a very busy guy. I mean, your travel schedule this month alone is taking you across the United States into Europe and back again. I know that it is pretty tough to get on your schedule and get you on the phone for these recordings.
Ivan:
It is, but I think this role is very important. Many members may or may not know that last year I promoted Norm Dominguez to CEO of the organization to give me the opportunity to act as a spokesperson for the company. So my role as Founder and Chairman is primarily to be the spokesperson, to have the opportunity to talk to members directly through as many vehicles as possible. That?s why I love this concept of the podcast so that I can talk directly to members and get feedback.
You are right ? the two-way communication is important and the blogs that we will have and the bulletin board at the BNIpodcast.com are a way to get some feedback. We are going to be looking for there are what I call solution-focused feedback. It?s easy to sometimes take a look at what is not working. What I want to talk about in these podcasts and what I want to talk about on the blogs are the solutions to challenges that chapters may have because it is the solutions and the solutions focus that will carry the organization forward in a positive manner.
Frank:
So rather than just being upset or complaining about something, you are looking for people to come forward with solutions to whatever those problems are that are upsetting them.
Ivan:
Well possibly. Yes indefinitely. But I am also open to somebody saying, ?Hey, I heard you talking about this on a podcast. We had a challenge with something similar. What is the solution to this challenge?? That is the kind of thing that I would really like to see discussed. You know, everyone can be a critic about issues but the truth is nobody has ever built a statue for a critic. The only people who get statues are people who are leaders and people who say they have a problem and they take a look at the solutions to those problems. They do their best to try to solve issues in a positive way. That is what I want these podcasts to be. I want them to be a vehicle for me to share with the membership world wide the things that members have done all around the world to make this program successful.
Frank:
That is great. That is another wonderful benefit for the members ? being able to hear about best practices from other groups and other chapters around the world. That is one of the things that comes from membership in BNI, as I can speak to myself as a member ? is learning how to do things better from people who have gone there before you.
Ivan:
You bring up a good point. Because I may from time to time bring in a guest, either a BNI director or maybe even a member to talk about some issue or something that they did in their chapter that was very successful. I will also be bringing in some guests, some friends of mine who I think have material or content that I think will help the BNI members in one way or another. So I may do interviews with guests, some of which may be well known to members of BNI and others may not be well known, but they will all be people who I think have something to add and help a BNI member in their membership and organization.
Frank:
Ivan, I wanted to ask you one thing. One of the benefits of podcast format is that it can be flexible in terms of the length. You are not locked into like a radio show clock format. Do you have any feel for how long these podcast are going to be each week?
Ivan:
I believe each one will be between five and ten minutes, probably closer to ten minutes than five. They will be short, bite sized podcasts, and one of the reasons why I think that is valuable is it is content that we can communicate to members and to education coordinators and directors so that they can take it in short bite size pieces and communicate it to the chapters.
At the chapter meetings, you don?t have 30 minutes every week for someone to share ideas on how to make the chapter work. We have a few minutes. I want to try to do these podcast in ways that can be integrated into chapter meetings and that the chapters can ? it?s almost like everyone standing around the water cooler talking about something that they just saw on TV or heard on the radio. I would love for them to sit around the BNI meetings and talk about the latest podcast on a specific subject and be able to integrate it right into the meeting.
Frank:
That?s great. With that in mind, we?re probably just about out of time for this first podcast, the first official BNI podcast. Any last thoughts that you would like to leave the listeners with before we sign off?
Ivan:
Yes. I would love for all of the members who are listening to this podcast to go back to their chapters and encourage other BNI members to subscribe to the podcasts. They will be free. Come to the website, take a look at the content, and make sure to share this information. I have heard that word of mouth is pretty powerful so I would like to see our BNI members use a little word of mouth. A good referral for me would be for you to take this back, this information back, if you are listening to this podcast and share it with chapter members in your group or groups around you so that they can benefit from this as well.
Frank:
That is awesome. I love that. “A good referral from me.” And to that end, I want to make sure everybody understands how they scanned subscribe to the podcast. You can subscribe at the iTunes music store or right on the homepage at BNIpodcast.com. There is also a page there that explains to you how to subscribe and how to download the mp3 files, so don?t be put off by the technology if this is something new to you. It is really worth the effort to learn how to engage with this medium and to be able to hear from Dr. Misner every week.
Ivan:
You know what I would like to say ? one last thing before we sign off ? and that is remembers all around the world ?remember in is netsit or neteat- it is network, and if you want to build your business through word of mouth, you have to learn the techniques to work the organization and get the most out of it.
Frank:
There you have it. Right from the man himself, Dr. Ivan Misner, the Founder and Chairman of BNI. This is Frank Felker saying we will see you next week on the official BNI podcast.
來源：https://www.bnipodcast.com/2007/04/11/episode-001-welcome-to-the-bni-podcast/
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