縮水式通脹（Shrinkflation）丨BBC聽英語

內容簡介

單詞 inflation 的意思是「通貨膨脹」，那麼什麼是「shrinkflation」? Rob 在節目中以一包洋芋片為例，給大家分析現如今常見的「shrinkflation 縮水式通脹」現象。

文字稿

（關於台詞的備註: 請注意這不是廣播節目的逐字稿件。本文稿可能沒有體現錄製、編輯過程中對節目做出的改變。）

RobHello, I'm Rob.

Feifei大家好，歡迎收聽《地道英語》。我是馮菲菲。Hold on… Rob, are you eating?!

RobI am. Would you like a crisp? They're cheese and onion flavour.

FeifeiOh, go on then – I see you've eaten most of them, but I'll have the last one, shall I?

RobActually, Fefei, there weren't many crisps to start with. It's this 'shrinkflation'.

FeifeiHmm! 現在的洋芋片包裝，一袋裡沒有幾片，Rob 說這都是因為 shrinkflation。Shrinkflation 是 inflation 的反義詞，表示「縮水式通貨膨脹」。

RobThat's correct. Inflation is where prices rise or the size of things get bigger, they inflate, like a balloon. But with shrinkflation things get smaller – but not the physical size of things, it's the quantity of something.

Feifei是的，也就是說一包洋芋片的外包裝雖然沒有變化，但裡面裝的洋芋片和以往比卻少了。「縮水式通貨膨脹」簡稱「縮水式通脹」描述事物的數量、分量減少。

RobYes. Let's hear some examples of other people using the word 'shrinkflation'.

ExamplesI paid the same price for this chocolate bar as I always have but when I unwrapped it, it was smaller. I guess that's shrinkflation!

It appears lots of brands are practising shrinkflation these days, probably to cut costs and maximise their profits.

I don't believe it! There used to be 20 biscuits in the packet but now shrinkflation means there are only 16!

Feifei單詞 shrinkflation「縮水式通脹」是一個用來描述貨物數量減少的經濟現象。Why does this happen, Rob?

RobIt's a marketing trick. It's so a manufacturer does not put up the price of a product but just reduces the cost of making it by putting less inside. But we think we're getting the same amount.

FeifeiShrinkflation 這個經濟現象近些年比較常見 – 很多生產商和製造商在面臨成本上升時通過「減量不加價」的隱性加價手段希望消費者繼續購買他們的產品。That's very clever! It's the same these days with chocolate bars, packets of cereals…

Rob… and BBC Learning English programmes.

FeifeiWhat?

RobYes, even this programme is affected by shrinkflation – there's less in it. Even though our listeners might think they're getting the same amount. So, come on, it's time to go.

FeifeiReally? I think this programme seems to go on for longer than ever.

Both
Bye!

Rob
Would you like another crisp?

*本文章由BBC英語教學授權，任何媒體禁止轉載。點擊「閱讀原文」獲取更多BBC英語文章。

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