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什麼是出口產品國外代理商?有幾種形式?外貿代理函電如何寫?

什麼是出口產品國外代理商?有幾種形式?外貿代理函電如何寫?

什麼是出口產品國外代理商?有幾種形式?有什麼好處?外貿代理函電如何寫?

在國際貿易中,除了買賣雙方直接逐筆洽談業務並達成交易外,還可以根據業務需要在一些國家或地區選擇可靠的客戶建立代理關係。

委託國外代理商的一個重要的原因,在於代理熟悉當地的市場和實際買家的情況。

可以利用代理在當地市場上的有利條件幫助我們開拓,鞏固和擴大出口市場。

代理關係的建立,雙方的權利及義務,是根據雙方簽訂的代理協議來確定的。

在這種關係下,被稱為委託人的一方,授權給被稱為代理人的另一方,由後者代理前者向第三方訂立合同或進行其他商業行為。

委託人對代理方按其經營金額,以傭金的形式支付酬金。

代理主要有下面三種形式:

獨家代理:委託人授予代理人在某一地區域和一定時期內享有獨家代理銷售某項指定商品的專營權。

一般代理:代理人在特定區域內不享有銷售代理商品的專營權利,只是接受委託人的委託代為銷售商品,收取傭金。

總代理:總代理人具有由委託人授予的較為廣泛的許可權,可以代表委託人在推銷商品。

總代理除簽訂合同之外,還從事其他業務活動和辦理一些非商業性的事物,而由委託人承擔法律責任。

下面就是請求做代理的函電:

Dear Sirs:

For the past five years we have been selling your Electronic Lighters to wholesalers and large dealers in all parts of Pakistan .

在過去五年我們已經銷售你們的電子打火機給巴其斯坦全國的批發商和大量的經銷商。

and our clients are very much satisfied with your products, the styles and colours are very much to the taste of our market.

我們的用戶非常滿意你們的產品,式樣和顏色很適合我們的市場。

We have built up a considerable number of well-established connections with excellent business results.

我們已經建立起許多鞏固的關係,並有上佳的商務業績。

As we understand that you have no agent in Pakistan, we would like to offer our services.

因為我們知道你們在巴其斯坦還沒有代理,我們願意提供我們的服務。

For your reference, we would propose a sole agency agreement for a duration of tree years with annual turnover of 50,000, 60,000 and 70,000 pieces for the first, second and third year respectively.

供你參考,我們建議訂立獨家代理協議,限期3年,第一,第二,第三年的每年銷售量分別為5萬,6萬,和7萬隻。

On all sales, we are entitled to receive a commission of 15%, During the validity of the agrency agreement. we shall not handle any other foreign products of the same line and competitive types.

在所有的銷售,我們有權收取15%的傭金,在協議有效期內,我們將不經意其他國外的相同和有競爭性的產品。

The area to be covered by the agency agreement is confined to Pakistan.

代理協議覆蓋的區域被限制在巴其斯坦。

If you agree to grant us the sole agency we will devote full attention to the development of your products on the Pakistan market and will go into the matter further.

如果您同意授予我們的獨家代理,我們將全力以赴致力於在巴其斯坦市場上開發你們的產品,並將進一步進行市場調查。

We look forward to receiving your favourable reply.

我們期待著您的佳音

Yours faithfully.

XXXX.

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Dear Sirs:

Thank you for your letter of the 31st October in connection with sole agency.

謝謝你10月31日關於獨家代理的來信。

In reply, we wish to state that we appreciate your efforts in pushing the sales of our Electronic Lighters in Pakistan and we satisfy with your work in the past.

作為答覆,我們要指出,我們讚賞你在巴其斯坦推銷我們的電子打火機的努力,我們對你在過去的工作非常滿意。

However, after serious consideration, we do not think conditions are ripe to entrust you with the agency at the present stage as the sales volume mentioned in your letter under reply is too small for us to grant you the agency.

但是,認真考慮后,我們認為在現階段委任你方為代理的條件尚不成熟,因你方來信所述的銷售量太小,我們不能給你代理權。

to tell you frankly, the average annual quantity we sold to your country in the past few years is much larger than what you mentioned.

坦率地告訴你,在過去的幾年中,我們平均每年銷售到你國的數量大大地大於你所說的數量。

In spite of this, please do not misinterpret our above remark. which in no way implies dissatisfaction, If a bigger turnover can be realized to justify establishing the agency we would like you to represent us.

雖然這樣,請不要誤解我們上面所說;我們的話決沒有暗示不滿意。如果有更大的營業額作為依據,我們就可委託你來代理我們。

We hope you will agree with us on this point and continue placing orders with us as you have done so far.

我們希望你能同意我們對此的觀點,並且向你以前一樣繼續訂購我們的產品。

Your faitfully.

XXXX.

本文轉載自微信公眾號GFWAIMAO 功夫外貿

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